Communication refers to the transformation of information and understanding to its meaning. It consists of a sender, a receiver and channel of communication. The sender must strike a balance among these three factors -brevity, clarity and completeness. Copyright 10. It involves a systematic and continuous process of telling, listening and understanding.” Louis A. Allen. This type of formal communication is really a feedback to downward communication. It is the chain of understandings that binds an enterprise from top to bottom and from side to side. So, communication improve the attitude of employees through organizational magazines, journals, meetings and various other forms of oral and written communication.4. Hence, it is an indispensable means of developing a favorable public relations.9. Communication is necessary for the smooth functioning of the organization. Concept of Communication: Communication might be defined as follows: Communication might be defined as the transfer of – facts, information, ideas, suggestions, orders, requests, grievances etc. It is a bridge of meaning. The person who creates the communication, the communication itself, and the person who receives the communication. Finally, the message decodes and interpretation of the message by the recipient. The examination produced 15 main themes from the definitions. The feedback (or reaction or response) of the recipient to the message, must be as easily transferable to the sender, as the original communication made by the sender. This is possible through communication. More simply, communication is said to be "the creation and exchange of meaning ." The examination produced 15 main themes from the definitions. M essage - a single uninterrupted utterance. Mostly it consists of communicating plans and policies of the enterprise to lower level managers; and in particular, issuing orders and instructions to subordinates, for initiating action according to these for execution of assigned jobs. Further, the message must be complete – leaving no scope for any doubts likely to confuse the recipient and compel him towards a misinterpretation of the message. The idea behind emphasizing on the feedback aspect of communication is that it helps the sender to modify his subsequent communications in view of the reactions of the recipient – making for better and improved human relations. This can be intellectual, personal, spoken or written in nature. from one person to another so as to impart a complete understanding of the subject matter of communication to the recipient thereof; the desired response from the recipient to such communication. with the objective of evoking the desired response out of the recipient, to the communication made. Content Filtrations 6. For readers wanting to dip a toe in communication theory before diving in, the articles in this section provide overviews of the concept of communication while introducing important issues and conceptual approaches. Communication is the process by which one person or group conveys the message. It is essentially a bridge of meaning between people. Prohibited Content 3. Meaning & Definitions of Mass Communication The term communication comes from the Latin word-communis, which means common. Another example would be written communication: the writer, the written piece, and the reader. One example is the increase in emails and other messages people receive every day, many of which are sent from different time zones, often when the recipient is not even awake to read them in a timely manner. The receiver is the person who receives the message by listening, reading or viewing. 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