Entertainment A system has a set of fundamental functions and one or more complementary functions. Although most do not get mass public attention, there are many media criticism and analysis organizations that devote much time and resources to observing, studying, and/or commenting on how the media acts in practice, which often involves an implicit evaluation of media theories we have discussed so far, in particular media effects theories. Given that policy language is difficult for many to understand and that legislation contains many details that may not be important to average people, a concise and lay reinterpretation of the content by the gatekeepers (the media outlets) would have helped the public better understand the bill. 4 characteristics of communication. In this respect, they serve several functions in guiding our communication. Mass communication covers wide and vast area to operate, … Even newspapers provide entertainment through comics, cartoons, features, cross word puzzles, word jumbles, etc. Regardless of your association to the incident, Americans felt the attack as a nation and people followed the news until they found the perpetrators. Features of Mass Communication, Definition of Downward Communication Objectives, What is Horizontal Communication in Business? Additionally, mass communication scholars are interested in studying how we, as audience members, still have agency in how these constructions affect our reality, in that we may reject, renegotiate, or reinterpret a given message based on our own experiences. As news of the Occupy movement in New York spread, people in other cities and towns across the country started to form their own protest groups. This view sees the media as being most influential in constructing meanings through multiple platforms and representations. Knowing each of these basic characteristics helps you … The human voice can only travel so far, and buildings and objects limit the amount of people we can communicate with at any time. Reliable Sources even has an implicit reference to reciprocal effects in its show description, stating, “The press is a part of every story it covers.”[1] On the Media ran a story that implicitly connects to cultivation theory, as it critiques some of the media’s coverage of violence and audiences’ seeming desensitization to it (Bernstein 2012). One key characteristic of mass communication is its ability to overcome the physical limitations present in face-to-face communication. This function has been analyzed and discussed by mass communication scholars for decades. 3 (2009): 29. It is the responsibility of the PRO to promote the people, products, services or solutions of the establishment he works for. Meaning of Communication: Communication can broadly be defined as exchange of ideas, messages and information between two or more persons, through a medium, in a manner that the sender and […] Theories of primacy and recency, which we discussed in Chapter 9 “Preparing a Speech”, emerged to account for the variation in interpretation based on the order in which a message is received. The sender sends the message and is known as the communicator. Most important nature or characteristics of communication are listed below: Nature and Characteristics 1. Two of my personal favorites that I engage with every week are CNN’s show Reliable Sources (http://reliablesources.blogs.cnn.com) and the public radio show On the Media (http://www.onthemedia.org). What is Mass Communication, Definition of mass communication Normally, transmission of messages to many persons at a time is called Mass Communication. Mass communication occurs through public media to a population. Although we relay messages in other forms of communication such as interpersonal and small group, we are primarily receivers when it comes to mass communication, which makes us depend on the gatekeeper to relay the message. It is usually understood to relate to newspaper and magazine publishing, radio, … The receiver receives the message and is known as communicate. Another important objective of mass communication is to … By the 1960s, many researchers in mass communication concluded that the research in the previous twenty years had been naïve and flawed, and they significantly challenged the theory of powerful media effects, putting much more emphasis on individual agency, context, and environment (McQuail, 2010). When a person or event gets media attention, it influences the way the person acts or the way the event functions. Meaning of mass communication, Characteristics of Mass Communication, Features of Mass Communication below here-, According to Metha, “Mass Communication is concerned with transmitting information, thoughts and opinions, entertainments etc at a time to a large number of audiences of different characteristics.”, According to Agge, Ault and Emery, “Mass Communicationis process of sending a message, thought and attitude through some media to a large number of heterogeneous audiences.”, Dominick says, “Mass Communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous and scattered audiences.” Business Communication. Reinterpretation is useful when gatekeepers translate a message from something too complex or foreign for us to understand into something meaningful. Included in the world thing that comes to our mind is information are the or. 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